I'm John Daniel Hajjar, an enterprise technology and channel sales leader helping organizations accelerate growth, build high-performing partnerships and turn complex technology into business outcomes.
Years in enterprise technology sales
Channel partners managed
Annual partner-generated & influenced revenue
Quota attainment in territory leadership
My career spans engineering, enterprise account management, regional channel leadership and sales direction across the UAE, Gulf and wider Middle East & Africa.
Starting in electrical engineering at Petrofac gave me a technical foundation. At Avaya, I developed and led partner ecosystems and enterprise territories. I later led MEA sales at NovelVox and now drive Cisco-focused enterprise opportunities at Atria Solutions.
I bring a practical, relationship-led approach to go-to-market strategy, executive engagement, customer experience and complex technology sales.
A progression from hands-on engineering to enterprise and regional commercial leadership.
Leading UAE enterprise sales and business development across Cisco Collaboration, Webex Contact Center, cloud, networking, cybersecurity and digital infrastructure. Building strategic customer and partner relationships and driving go-to-market execution.
Developed MEA partner-led growth strategies for contact center and customer experience software. Led direct and channel revenue strategy, SaaS opportunities, partner enablement and regional business development.
Held overlapping roles as Territory Manager — North Africa (2022–2024), Regional Channel Manager — North, West, East & Central Africa (2019–2024), and earlier Named Account Manager — UAE (2017–2019). Delivered $5.5M territory revenue at 115% quota, supported 40+ partners and achieved 30% revenue growth in the UAE account role.
Led commissioning activities for complex oil and gas infrastructure projects, collaborating with cross-functional teams and vendors across Algeria, Turkmenistan, Iraq and Italy.
Bringing commercial strategy and technical understanding together.
Partner ecosystem development, joint business planning, enablement, QBRs and partner-led growth.
Collaboration, unified communications, contact center, UCaaS, CCaaS, cloud and enterprise SaaS.
Territory planning, pipeline development, co-selling, forecasting, complex tenders and executive alignment.
Cisco Webex Contact Center, customer experience transformation and AI-enabled collaboration opportunities.
Bachelor of Engineering · Electrical & Computer Engineering
2007 — 2011
Interested in connecting on enterprise technology, partnerships or growth opportunities? I'd be glad to hear from you.
johnhajjar08@gmail.com ↗+971 56 818 4394